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In the most extreme such test, Zak recorded a 150 percent increase in oxytocin in a South Korean man who spent the allotted 10 minutes posting to his girlfriend’s Facebook page.“It was just off the charts.” Zak said, “Most people have an increase of 15 to 20 percent. But all people—100 percent—we have tested all had an increase in oxytocin from using all kinds of social media.”People with more friends tend to get sick less often and even tend to live longer than people with smaller social circles.And the conclusion Zak has come to is that social networking can not only reduce many of the health risks associated with loneliness—notably, heart attack and stroke—but that the brain interprets using Twitter or Facebook in a nearly identical way to speaking to someone face-to-face.

Yet now, seven years after Baudrillard passed away, we have created entire personas mediated through online platforms—Twitter, Facebook, Instagram, Snapchat, Tumblr, etcetera.

I am the simulacrum of myself.”For Baudrillard, there was no difference between his real self and his mediatized self, just as there was no difference between an interaction with friends and interacting with the television images of an American word puzzle game.

We are all, according to Baudrillard’s theory, simulacrums of ourselves: fake humans living in a fake, mediatized world.

What Clayton did not touch on is the possibility that the safety and convenience of mediated relationships could overshadow face-to-face relationships.

Japan is the most Twitter-using country in the world on a per capita basis.

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